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Strategy
The Language of Self-Destruction
You’re not a rental company, so stop talking like one. The words you use shape how clients value your AV services.
This Is How 2026 Will Wreck You
Podcast
This Is How 2026 Will Wreck You
There’s a non-zero chance 2026 could devastate your business. There’s also a chance it could be your best year ever.
Business professionals review sales charts and financial data.
Sales
Your Best Customer Doesn’t Deserve a Discount
Learn why clients and customers need different pricing strategies — one optimized for margin, the other for revenue, and how to approach each relationship.
The Road Goes on Forever
Podcast
The Road Goes on Forever
The road goes on forever, as the song says. I always figured I’d do this work until I couldn’t anymore.
A smiling woman in a tan blazer is sitting at a desk and talking with another woman, illustrating a client vs. customer conversation.
Sales
Customers vs. Clients: The Difference and Why It Matters
Learn why customers and clients aren’t the same and how treating each correctly can boost retention, improve relationships, and strengthen your business.
A woman leading a meeting at a whiteboard.
Operations
Stop Letting Clients Control Your Projects
Control chaotic clients who drain profits with constant changes and scope creep. Use tight scopes, review points, and narrative management.