How often do clients ask you for an “apples-to-apples” quote?
They send you an RFP to strictly follow so they can see a direct cost comparison between you and your competitors. But in the AV world, true apples-to-apples comparisons don’t exist.
Most of the people in the AV community work in competitive situations — we bid on projects, against other companies (and probably even against each other). Competitive bidding is the world we think we live in. But it’s not as comparable as it may seem.