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Sales
The word “value” sits above its definition, in which a green highlighter accents the word “worth.”
Sales
What Does Value Actually Mean?
Do you know what your customer values, or do you just think you know? Learn how to frame your value proposition in a way that resonates.
Two men in suit coats shake hands on the steps of a large, white building after agreeing on the scope and cost of a project.
Sales
Learn to Productize Your Services
Tired of scope creep and losing margin on every change order? Learn how to productize your services to sell them in a more scalable, profitable way.
A hand with a pencil in its fingers types on a calculator while value engineering a great quote for a client.
Sales
Why We Need to Flip Our Quoting Process Upside Down
The simple trick to building a professional event quote that won’t unravel under price pressure from your customer.
A man in a blue dress shirt leads a business meeting with a client where he is explaining the value of his products and services.
Sales
You Are Not Too Expensive… It’s Something Else Entirely
Learn the three main reasons why customers say "you're too expensive" and how to overcome this objection before you ever send a price.
A person in a white shirt fans open a stack of five, 10, 20, and 50-dollar bills in front of their face, representing profit.
Sales
Don’t Apologize for Making a Profit
It’s okay to profit from the value you provide to customers — even on secondary services. Anything that provides value should earn profit.
A chalkboard graph showing progressively shorter lead times as time goes on.
Management, Sales
Why You Should Embrace Shorter Lead Times
Short lead times have become prevalent, so what can you do to make those short lead times work for you, not against you?

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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