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Sales
Person typing on a laptop with digital icons of files and folders.
Operations, Sales
Systems and Kits Get an Upgrade
Transform your live events business with “show think”: Optimize operations, boost sales, and deliver exceptional experiences with a new mindset.
A live event salesman disconnects from the idea of the “sale” to instead engage better with the client.
Sales
How to Disconnect for Better Engagement
Learn to listen in sales. Resist the urge to oversell or rush to proposals, and prioritize understanding over closing deals prematurely.
Team going over the sales metrics that matter.
Sales, Management, Marketing
Sales Metrics That Matter
Focus on impactful metrics: track email opens, booked appointments, and client meetings to drive real business success, not vanity metrics.
Workers on the phone with customer not apologizing for profit.
Sales
Don’t Apologize for Making a Profit
Profit from value — secondary services matter. Offer convenience, simplify, and charge accordingly. Stop apologizing for making a profit.
People asking the right questions, raising hand.
Sales
What Is Your Parking Lot for Prospects?
Discover why conversations with potential clients go beyond proposals. Learn to nurture relationships effectively and shift from order-taking to partnership.
Woman on the phone making the next call.
Sales
Stop Closing the Deal (Just Get to the Next Step)
Explore a fresh approach to sales that prioritizes strategic relationship-building over the traditional "always be closing" mindset.