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All The Latest News
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Sales
A businesswoman in glasses looks over her shoulder while reversing a car, one arm resting on the passenger seat.
Sales
Give Two Answers, Not One
Discover a simple four-step response that handles most buyer objections in a single sentence without cutting your price.
A frustrated businesswoman holds her head in both hands while sitting at a laptop in a bright modern office.
Sales
Buyers Are Tired of Shopping
buyers-are-tired-of-shopping
Two smiling businessmen talk over a laptop.
Sales
Stop Using the Word “Upsell”
See why the best salespeople never upsell and how one three-tier framework turns the dreaded budget-cut call into a quick conversation.
A woman writes every quote down on a clipboard while two men in suits talk.
Sales
Write Every Quote Down
Learn why all AV prices are made up and how anchoring them to cost, value, and scarcity turns every quote you send into a faster, more profitable decision.
Person reviewing financial statements with a pen in hand.
Sales
Revenue Won’t Fix Your Cash Flow
Discover how cutting revenue by 30% can raise profit by 50% and the diagnosis order that fixes cash flow in production.
Two colleagues reviewing information together on a tablet.
Operations, Sales
Stop Saying It’s Hard. Stop Saying It’s Easy.
Discover how AV sales and operations teams can end decades of friction and blame by sharing one show-level language on every event they book.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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