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Sales
Business professionals shaking hands after agreeing on a baseline proposal during a structured sales process.
Sales
Proposal Power: How to Set Baselines That Clients Accept
Listen instead on your Monday Morning Drive: If you want to grow sales — and honestly, who doesn’t — you need...
Smiling businesswoman talking during a video sales call, discussing client needs.
Sales
Your Sales Process Is Broken: Here’s the Three-Call Fix
Listen instead on your Monday Morning Drive: Recently, one of my consulting colleagues lamented that his key salesperson was slipping. Close...
Frustrated businesswoman in a blue shirt sitting at a desk, resting her head on her hand, looking bored and unmotivated.
Sales
Stop Wasting Your Time on Bad RFPs
Listen instead on your Monday Morning Drive: I used to live for RFPs. Requests for proposals were my mainstay. I didn’t...
A professional woman in a white blouse smiling and engaging in conversation during a job interview.
Sales
Interview Questions That Reveal True Salespeople
Listen instead on your Monday Morning Drive: Back when I managed teams, I kept a stack of resumes on the corner...
A team of business professionals collaborating and discussing documents or data on a laptop.
Sales
Your “Slow Season” Is a Sales Problem
Stuck in a “slow season”? It’s not just seasonality — it’s a sales problem you can fix. Learn to keep sales steady and turn “slow” into opportunity.
Three colleagues collaborating and discussing a project while viewing a laptop, symbolizing teamwork and strategic planning.
Sales
What Does the Buyer’s Journey Look Like in 2025?
Traditional buyer’s journey is obsolete for live events in 2025. Mirroring your buyers, not leading with tech, creates stronger business relationships.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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