Sales - The Stimson Group

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Sales

A person writes notes over a desk covered in business reports, charts, and a document labeled “Proposal” with glasses in the foreground.

Sales

Stop Writing Proposals Without Answers

Master the discovery questions that separate winning AV proposals from quote sheets full of exclusions and turn more opportunities into signed contracts.

A businessman in a suit takes a phone call in a bright office.

Sales

Slow Down When the Phone Starts Ringing

Master the art of filtering sales inquiries before chasing them so your pipeline fills with buyers who are actually ready to close.

Man with a thoughtful expression listening intently during a business meeting.

Sales

Your Pricing Isn’t as Honest as You Think

Discover why most AV company pricing models fall apart under scrutiny and how to build quotes that are consistent and credible across your sales team.

Business professional pointing at a laptop screen.

Sales

If You’re Still Quoting Line Items, You’re Losing Money

Find out why your current pricing strategy is costing you money and how seven practical changes can transform your bottom line for the rest of the year.

Sales

Your Best Customer Doesn’t Deserve a Discount

Learn why clients and customers need different pricing strategies — one optimized for margin, the other for revenue, and how to approach each relationship.

A smiling woman in a tan blazer is sitting at a desk and talking with another woman, illustrating a client vs. customer conversation.

Sales

Customers vs. Clients: The Difference and Why It Matters

Learn why customers and clients aren’t the same and how treating each correctly can boost retention, improve relationships, and strengthen your business.