Podcast
Podcast
The 5 Uncommon Sense Updates My Best Clients Use Every Day
You have to understand your actual costs for this job, this customer, at this time of year.
Podcast
You Weren’t Wrong Before, But Here Are the 5 Things That Changed
Ninety-nine percent of your potential customers have never heard of you. Word of mouth only reaches the 1% who stumble onto you through someone else’s network.
Podcast
The 5 Best Things My Clients Know
When you itemize every piece of gear, you turn yourself into a commodity. Your customers aren’t renting equipment. They’re hiring you to produce an outcome.
Podcast
How to Manage Tipping Points So They Don’t Become Roadblocks
Last week, I identified five statements that tell me an owner has lost control. This week, I walk through what to do about each one.
