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Marketing
A man smiles while using his laptop in front of large windows as he visits a website that meets his needs.
Marketing
What Prospects Who Aren’t Ready to Get Started Need to Get Started
If your website doesn’t meet customers where they are, you’re going to lose 99% of visitors. Try these options to keep more visitors in your funnel.
A businessman and woman shake hands in a business crowd after their company and marketing agency start a partnership.
Marketing
Why Can’t I Find a Good Marketing Partner?
“Marketing” is a huge term that means different things to different people. Learn how to find a great marketing agency that provides the marketing YOU need.
A successful business owner stands smiling with his arms crossed in front of his leadership team.
Strategy, Marketing
3 Steps to Be the Best (Not the Biggest)
As you grow your business, remember that being biggest doesn’t mean being best. Here are three steps to focus your growth on what matters.
Marketing
How to Convert Price Shoppers Into Value Buyers
Learn how to identify price shoppers and convert them into value buyers, creating more qualified and profitable customers.
A team of people sit at a desk, working on laptops and tablets.
Marketing
Your Clients Don’t Care About Your New Toys
New equipment is better, but you may be much more excited about your new gear than your customers are. Learn what to consider before making a purchase.
A dart pierces the word tactics in the bullseye of a target, signifying that low-commitment game-changers are the way to go.
Marketing
What’s Your Company’s Love Language?
By using your internal love language to talk about your business, you could be alienating your ideal customers.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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