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Marketing
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Marketing
5 Common Mistakes Companies Make on Their Websites
There are five mistakes that are too common on websites. Take a look and make sure your website is up to speed and does what it’s supposed to do:
Two businessmen shake hands over a laptop and papers at a table in front of a window.
Marketing
5 Things Your Clients Want to Learn in Your Marketing
The key element of content marketing is to give the client something of value. Here are 5 things your clients want to hear from your marketing right now.
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Marketing, Finance
Dial Up Your Brand Value With Marketing
Use marketing and brand to increase your perceived value so you attract customers who will pay more for your services.
A person working at their desk with a laptop open.
Marketing
11 Things You Should Continually Measure in Your Marketing
After creating an exhaustive number of workshops, webinars, and blog posts about marketing (even an entire book), one thing has become glaringly obvious to me: most owners don’t understand how marketing works. More specifically, they don’t understand how to know if their marketing is working.
Marketing
How To Make Your Business Attractive To Buyers (Even if You Don’t Sell)
As a business owner, you should always be thinking about your exit strategy. Even if retirement isn’t an immediate priority,...
Marketing
Embrace Those Growing Pains
This is your friendly reminder that growth is a good thing “Am I going to have to go through this...

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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