It starts with an honest conversation.

If there's trust and you are willing to work, I'll share everything I know to help you succeed. 

But let's get to know each other first.

I realized that I was going to have fun again.

Tom helped me find out where I wanted the company to go. After the first day, the cloud of smoke was lifted. I realized that I was going to have fun again.

Arren Wetzel

Owner, CLE Productions

Then, we talk about goals.

Too often, Principals prioritize the most achievable goals over the most important goals. Don't apologize for wanting to make money. Don't put off fulfilling your exit strategy over short-term needs. These are your true objectives. Everything else is just statistics.

Define success

Every owner has different goals. You decide your destination. I will help you stay on track.

Map your journey

Together we design your roadmap. This is where we zero-in on tactics like defining ideal customers, prioritizing next hires, and optimizing processes.

Execute Intentionally

We plan for obstacles and challenges. We build a process for process change to keep momentum and stay nimble. Best practices will become your new normal.

Advice That Fits

Owners have a language all their own. Any decent business coach knows how to speak it. But Live Event companies also speak another language — one that only insiders understand. Having an advisor from the same industry makes your world seem less small.

"I just want to find a solution without having to explain how my whole industry works," one coaching prospect explained to me.

Owners need an advocate who can look at their business strategically, help set clear goals, and hold them accountable.

What they don't need is another person they need to explain their industry to. 

Get clarity and see five steps ahead.

Strategy is engineering what you want to happen based on what you think will happen. When we walk, we always look five steps ahead — yet we take one step at a time. To run, you must trust your ability to constantly shift your view forward. 

Intentional Success® is the mindset that every step you take is part of a bigger plan.

A Strategic Advisor helps you see the path ahead, so you can focus on executing the plan.

Here’s how we get started

Set Goals

The team needs to understand what your goal is and isn’t — in no uncertain terms.

Explore Possibilities

Everything is on the table. There is more than one right way to do things. We need the best way.

Make Decisions

With the goal in sight and the path laid out, you now have a framework for making decisions.

Validate & Repeat

Every owner needs someone to affirm those decisions so they can focus on the next decision.

How fast can we go?

You set the pace, but goals have deadlines. If you are willing to put in the work, we can move faster. I won't shy away from telling you when you are holding up progress, and I will help you ease off the right levers so we don't lose momentum.

My principles


The faster I learn about you, the sooner we can make the necessary changes. Since we share the same goal, we don’t need secrets. We need results.

Let's Talk  

Learn more

Proven Systems and Processes

Whatever problem you're experiencing, I promise a solution already exists. The trick is adapting standard SOPs to your unique situation.

Let's Talk  

Personalized Approach

Just because I'm familiar with what you are going through doesn't mean I automatically assume what you need. Every client deserves a prescription that fits their individual diagnosis.

Let's Talk  

Make a plan, so you can change it.

Everything won't go as planned. If we understand the roadmap, we can better navigate the detours. Your goal might be six weeks or six years down the road. The process doesn't change.

The first step is to share your biggest challenge with me.

Need some inspiration?

If you have read this far, then you are probably a contemplative decision-maker. Here is some content for you to better understand how I think and work.

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Case Study
See how others have bridged the gap from advice to action, leading to powerful results.
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Track the right numbers and know what to do with the information.
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Leadership will overcome your biggest challenges. Organization is what allows them to step in.
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Marketing is the art of preparing the customer to buy before they even arrive.
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The purpose of operations is to convert revenue into gross profit and repeat business.
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Your customers are evolving; shouldn't your sales process change too?