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All Topics
Podcast
The 5 Best Things My Clients Know
When you itemize every piece of gear, you turn yourself into a commodity. Your customers aren’t renting equipment. They’re hiring you to produce an outcome.
Two smiling businessmen talk over a laptop.
Sales
Stop Using the Word “Upsell”
See why the best salespeople never upsell and how one three-tier framework turns the dreaded budget-cut call into a quick conversation.
How to Manage Tipping Points So They Don't Become Roadblocks
Podcast
How to Manage Tipping Points So They Don’t Become Roadblocks
Last week, I identified five statements that tell me an owner has lost control. This week, I walk through what to do about each one.
Two women review documents across a table during a job interview in a bright modern office.
Management
Hire the Third Role, Not the First
Discover how to hire managers who outgrow the job in six months, and move your entire company up a weight class.
5 Tipping Points Owners Need To Fear
Podcast
5 Tipping Points Owners Need To Fear
Every owner has the moment where they realize they’re not the smartest person in the room.
A woman writes every quote down on a clipboard while two men in suits talk.
Sales
Write Every Quote Down
Learn why all AV prices are made up and how anchoring them to cost, value, and scarcity turns every quote you send into a faster, more profitable decision.