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Camera operator filming a live event from behind the camera.
Management
Titles Don’t Matter. Roles Do.
Understand why fixing account executive and account manager roles matters more than changing titles across your entire sales org chart structure.
An Important Trend That's Already Affecting Your Pricing
Podcast
An Important Trend That’s Already Affecting Your Pricing
More buyers are asking for multi-year agreements because they’re tired of shopping and tired of unpredictable pricing.
Business professionals working at laptops in an office, illustrating collaboration in a thriving company.
Strategy
Thriving Companies Start at “No”
Discover why the fastest-growing companies get to no quicker than competitors and turn that speed into a real advantage.
Podcast
The Do’s and Don’ts of Successful Upselling
A customer asks for a screen, and you’re already pricing dress kits and scenic surrounds.
Team gathered around a laptop reviewing information together.
Operations
Stop Wasting Three Hours on Production Meetings
Learn why splitting your event production meeting into two focused sessions turns three wasted hours into fifteen productive minutes each week.
When Punching Above Your Weight Makes Sense
Podcast
When Punching Above Your Weight Makes Sense
“Punching above your weight” usually means taking on a show that’s bigger than your company.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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