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All The Latest News
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Business owner in glasses talks on the phone while reviewing paperwork beside a laptop in a home office.
Management
Five Signs You’ve Lost Balance
Discover the five statements owners say right before losing control of the business and what to do differently when you hear them.
Trends That Showed Up and Changed the Rules
Podcast
Trends That Showed Up and Changed the Rules
In 2023, I made predictions about scalability, pricing, talent, and multi-year deals. Some landed and some missed. Now that we’re heading into 2027, every one of them is worth revisiting.
A focused businesswoman in glasses reviews an invoice while working a calculator at her office desk.
Finance
Reverse the Event Math
Discover why bigger shows often produce smaller margins and how post-event math shows where the profit on every AV job really came from.
The 5 Best Principles My Clients Embrace
Podcast
The 5 Best Principles My Clients Embrace
I break down why filling a function wastes salary, why you should hire for the third job instead of the first, and why replacing yourself is the fastest way to get your time back.
Two smiling professionals in dark suits review paperwork together in a bright car showroom beside a white car.
Sales
Get to “No” Faster
Learn why the best AV sales conversations aim for a fast no and how four consultative priorities free up time for buyers who will hire you.
The 5 Principles My Best Clients Understand
Podcast
The 5 Principles My Best Clients Understand
Rental is dead. Marketing is no longer optional. You have to know your costs. And the fourth thing my best clients know is that your org chart is a trap.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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