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Camera operator and crew member with headsets.
Management
Five Rules That Shaved Two Hours Off Every Load-In
Discover the five discipline-based rules that helped stagehands speed up load-ins and improve safety, communication, and crew performance.
10 Things to Do With CRM That Won’t Aggravate Your Sales Team
Podcast
10 Things to Do With CRM That Won’t Aggravate Your Sales Team
CRM feels like busywork when you’re waiting on RFPs. Enter a lead, update a status, log a call.
Production crew works together at table with cameras and monitors.
Strategy
The Language of Self-Destruction
You’re not a rental company, so stop talking like one. The words you use shape how clients value your AV services.
This Is How 2026 Will Wreck You
Podcast
This Is How 2026 Will Wreck You
There’s a non-zero chance 2026 could devastate your business. There’s also a chance it could be your best year ever.
Business professionals review sales charts and financial data.
Sales
Your Best Customer Doesn’t Deserve a Discount
Learn why clients and customers need different pricing strategies — one optimized for margin, the other for revenue, and how to approach each relationship.
The Road Goes on Forever
Podcast
The Road Goes on Forever
The road goes on forever, as the song says. I always figured I’d do this work until I couldn’t anymore.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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