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What Is Your Dead Fish?
Podcast
What Is Your Dead Fish?
Twenty years ago, I walked into a new client’s office and found dead fish floating in a neglected tank and cubicles stuffed with trash bags.
A person writing notes in a notebook at a desk with laptop nearby.
Sales
The Proposal Template Buyers Actually Read
Stop losing money with 35-page proposals full of irrelevant content. Write focused AV proposals that address buyer needs and trigger confirmations.
Podcast
5 Things You Need to Try in 2026
New year, same pricing habits? Still sending proposals without deadlines and itemizing every line like it’s 2005?
Business professional shaking hands with client during sales meeting.
Sales
Your Sales Team Is Speaking the Wrong Language
Stop forcing customers to speak your operational language. Successful AV salespeople translate client needs into action, not the other way around.
Insights From 2025
Podcast
Insights From 2025
More women in leadership. A younger workforce that rejects hero culture and relationship selling.
A woman working on a laptop at a wooden table.
Marketing
Stop Culling Your Email List
Stop culling your email list before marketing. Why sending to all 7,000 contacts beats cherry-picking 800 — and how it fuels your sales funnel growth.