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A smiling woman in a tan blazer is sitting at a desk and talking with another woman, illustrating a client vs. customer conversation.
Sales
Customers vs. Clients: The Difference and Why It Matters
Learn why customers and clients aren’t the same and how treating each correctly can boost retention, improve relationships, and strengthen your business.
A woman leading a meeting at a whiteboard.
Operations
Stop Letting Clients Control Your Projects
Control chaotic clients who drain profits with constant changes and scope creep. Use tight scopes, review points, and narrative management.
What Is Your Dead Fish?
Podcast
What Is Your Dead Fish?
Twenty years ago, I walked into a new client’s office and found dead fish floating in a neglected tank and cubicles stuffed with trash bags.
A person writing notes in a notebook at a desk with laptop nearby.
Sales
The Proposal Template Buyers Actually Read
Stop losing money with 35-page proposals full of irrelevant content. Write focused AV proposals that address buyer needs and trigger confirmations.
Podcast
5 Things You Need to Try in 2026
New year, same pricing habits? Still sending proposals without deadlines and itemizing every line like it’s 2005?
Business professional shaking hands with client during sales meeting.
Sales
Your Sales Team Is Speaking the Wrong Language
Stop forcing customers to speak your operational language. Successful AV salespeople translate client needs into action, not the other way around.