All Topics

Marketing,
Finance
Dial Up Your Brand Value With Marketing
Use marketing and brand to increase your perceived value so you attract customers who will pay more for your services.

Management
Maintaining Brand and Reputation While Outsourcing
Outsourcing is your friend, but let's talk about how to control your brand when subcontracting to freelancers and other suppliers.

Strategy
Why Aren’t We Talking About RFPs Anymore?
Requests for Proposals (RFPs) were the pre-pandemic norm in our industry, the way buyers and sellers came together to do...

Strategy
The Pre-Exit Checklist
When should an owner start thinking about selling their business? Some will be surprised by the answer. An owner should...

Sales
How to Move Ahead With a Sale When Negotiations Come to a Stop
Some negotiations are easy to overcome.
When a client objects that your price is too high, doesn’t understand the price breakdown, or claims you made a mistake, you can deal with the objection simply. You simply diffuse it and move on. It’s barely a blip on your radar.
But there’s a more difficult type of objection that poses the threat of bringing the entire negotiation to a stop. When these come up, there’s a real likelihood that all the work, proposals, and your many attempts to really understand the client may have been for nothing.
These are second-level objections.