Use marketing and brand to increase your perceived value so you attract customers who will pay more for your services.

Outsourcing is your friend, but let's talk about how to control your brand when subcontracting to freelancers and other suppliers.

Requests for Proposals (RFPs) were the pre-pandemic norm in our industry, the way buyers and sellers came together to do...

When should an owner start thinking about selling their business? Some will be surprised by the answer. An owner should...

Some negotiations are easy to overcome. When a client objects that your price is too high, doesn’t understand the price breakdown, or claims you made a mistake, you can deal with the objection simply. You simply diffuse it and move on. It’s barely a blip on your radar. But there’s a more difficult type of objection that poses the threat of bringing the entire negotiation to a stop. When these come up, there’s a real likelihood that all the work, proposals, and your many attempts to really understand the client may have been for nothing. These are second-level objections.

Customer experience is how the client feels about you during every interaction at every step along the way, starting from the very beginning.