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Sales
Meet Your Prospect Where They Are
Discover how effective relationship-building and understanding buyer processes trounce rushed proposals and lead to long-term partnerships.
Operations
Tipping Points in the Live Event Industry That Still Matter Today
The '80s sparked an equipment leasing gold rush in live events, but led to a 30-year industry "death spiral." Easy money turned into today's challenges. Can we break the cycle?
Sales
Budget vs. Price vs. Cost — Which Battle Are You Fighting?
Budget, price, and cost: Learn how to navigate these sales battlefields by discovering your client’s priorities and shifting away from a focus on price.
Sales
Naked Proposals: An Updated Approach to Event Quoting
Revolutionize your sales approach and embrace transparent pricing with “naked proposals” to enhance profitability AND client relationships.