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Marketing

11 Things You Should Continually Measure in Your Marketing

After creating an exhaustive number of workshops, webinars, and blog posts about marketing (even an entire book), one thing has become glaringly obvious to me: most owners don’t understand how marketing works. More specifically, they don’t understand how to know if their marketing is working.

Strategy

A Framework for Asking Better Questions

In 2020, stay-at-home orders had a surprising impact on road traffic. For months on end, highways felt eerily empty. Over...

Operations

How To Plan Ahead for Another “Normal” Year

Take a second to imagine you’re a high school football coach. It’s a mid-season game, but for some reason, your...

Sales

The Hidden Danger of Increased Opportunity

I vividly remember my first day of second grade. My family had just moved to Dallas, and we were living...

Management

Retool Your Terms Before You Reboot Your Business

As a business owner, you need to find the middle ground in order to get what you want while still satisfying your clients. Here’s how to do it! Business will return, but it won't necessarily return to normal. At least, it shouldn’t.

Strategy

More Than Theory: How To Apply Your Strategy to Practical Areas of Your Business

In my last post, Why Sticking to a Strategy Is More Important Than Choosing One, I introduced you to The...