All Topics
Sales
My Five Top Salesmanship Tips for Owner-Operators
When I ask, what prompted you to start your AV business? The answer I hear most often is, “I started this company because people wanted my expertise.” They will quickly add, “I was never trained in business. I don’t think of myself as a salesperson.” Designer, programmer, technician, visionary, or specialist – small business owners are typically everything other than a salesperson. Yet, every business owner I have worked with is by far the best salesperson in their company.
Management
3 Financial Metrics You Should Be Tracking
I have a love-hate relationship with financial dashboards. The longer a specific report has been in use, the more likely I am to find a stagnating metric. You see, dashboards have a magical power to keep numbers in check, which on one hand is intentional, but on the other hand - corrosive.
Marketing
The Selective Expert
There are a lot of self-proclaimed experts out there but it doesn’t take much to spot the posers. Spend a few minutes on Linkedin or Google your expertise and read a few blogs. The more information there is on your chosen subject, the less chance you have to distinguish yourself.
Management
Having Uncomfortable Conversations
In this podcast Tom Stimson talks about the value of having uncomfortable conversations in order to address the real problems...
