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Sales
Price Shopping is a Psychological War
Sometimes we have to deal with price shoppers, but they aren’t necessarily bad business - if you know to play...
Strategy
The Five Minute Business Diagnostic
One of the benefits of having evaluated and advised so many companies, is that I can quickly see the patterns...
Strategy
Five Things More Important Than a Trendy Post
As I scroll through my LinkedIn feed, I am underwhelmed by business and technology trends that are interesting but not...
Marketing
Your Potential to Close Any Deal Has Been Pre-Determined
Whether or not you are going to win over a new buyer is already well-decided before you have your first...
Sales
Saved By Proposal
As an advisor, there is nothing more cringe-worthy to me than hearing a sales team discuss how their proposal is...
Sales
You Can’t Win. So Now What?
The sales meeting started like this, “We aren’t going to make our sales goal because we lost this big job....

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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