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A live event salesman disconnects from the idea of the “sale” to instead engage better with the client.
Sales
How to Disconnect for Better Engagement
Learn to listen in sales. Resist the urge to oversell or rush to proposals, and prioritize understanding over closing deals prematurely.
Silos Are Where Cooperation Goes to Die
Podcast
Silos Are Where Cooperation Goes to Die
In this week's episode, we're tackling one of the biggest obstacles holding businesses back: silos. These insular groups can stifle cooperation, hinder scalability, and ultimately, limit your success.
Profit increasing.
Management
The Hidden Truth About Scaling (That No One Wants to Talk About)
Optimize business scalability without excess. Learn essential steps and benefits of successful downsizing for profitability and stability.
The Myth of Sweat Equity
Podcast
The Myth of Sweat Equity
Are you still pinching pennies when you should be living large?
Team going over the sales metrics that matter.
Sales, Management, Marketing
Sales Metrics That Matter
Focus on impactful metrics: track email opens, booked appointments, and client meetings to drive real business success, not vanity metrics.
Stop Settling for Too Little Profit
Podcast
Stop Settling for Too Little Profit
Are you tired of settling for razor-thin margins and feeling like success is always just out of reach?

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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