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Two AV business owners shake the hand of a new client after mastering the art of pricing discussions.
Sales
Never Say “Markup”
Learn effective strategies to handle price objections and why eliminating “markup” from your vocabulary can transform customer conversations.
PC #35: The First Time I Used the Word “Scalability”
Podcast
The First Time I Used the Word “Scalability”
I’m taking a trip down memory lane to the early days of my career, when I first started using the word “scalable” in the context of live events operations.
A yellow arrow veering off the to right on a chalkboard represents the idea of pivoting your business.
Strategy
Pivoting Your Business Is a Core Competency
Learn why strategic pivots are essential for businesses to thrive in changing markets and how to identify when and how to pivot effectively.
PC #34: Adapt, Evolve, Succeed! Outsmart Industry Trends to Secure Your Success
Podcast, Strategy
Adapt, Evolve, Succeed! Outsmart Industry Trends to Secure Your Success
Adapt, evolve, succeed — that’s the name of the game in the live events industry. Learn how to make it happen in this week’s podcast episode, available NOW!
Five human icons line up across a yellow wall, four yellow and one white in the center to represent uniqueness.
Marketing
Stop Telling People How ‘Unique’ You Are
Explore the pitfalls of business “uniqueness” and why focusing on client-specific solutions, not self-proclaimed originality, leads to success.
PC #33: How to Fix the Gaps in Your Sales Calendar
Podcast, Sales
UNseason Your Business: How to Fix the Gaps in Your Sales Calendar
In the latest episode of the Intentional Success podcast, we debunk the myth of seasonality and reveal how it’s actually a choice, not an inevitability.