UNseason Your Business: How to Fix the Gaps in Your Sales Calendar
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Tom Stimson
March 6, 2024
PC #33: How to Fix the Gaps in Your Sales Calendar

In this episode of the Intentional Success podcast, I delve deep into the challenge of seasonality that plagues live events companies, leading to the well-known feast-or-famine cycle.

I challenge the common belief that seasonality is an inevitable part of the business and propose a bold new perspective: seasonality is a choice.

Discover the dirty little secret of seasonality as I look at the internal processes that allow slow periods to derail our success. This episode is filled with actionable insights as I break down the key strategies and systems designed to keep your sales engine running smoothly, regardless of the season.

If you’ve ever felt seasonality’s sting, this episode is a must-listen. It’s time to discard the excuses and embrace a new approach to your sales process. Tune in to learn how to transform your live events company into a thriving, year-round business.

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About Tom Stimson
Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is an expert on project-based selling and a thought leader for innovative business processes.
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