All Topics - The Stimson Group

All The Latest News

Stay on top of the latest business best practices by subscribing to the Intentional Success® Newsletter. While you are here, please browse our latest blogs by topic or keyword.

Podcast

Local or National?

Do you brag about being a “national company” while secretly wondering if you really are one?

The image of two women in a discussion with documents and a laptop.

Marketing

Stop Overcomplicating Marketing: Your Core Checklist

Learn how to pick the right marketing approach for your event company. Identify ideal clients, and choose effective lead generation strategies that work.

Podcast

Stop Operationalizing Your Sales Process

Are you overcomplicating your events business?

Business team having a discussion around a laptop.

Marketing, Strategy

Words That Devalue Your Business: A Lexicon Overhaul for the Live Events Industry

Transform your events business with a value-driven lexicon that positions you as a strategic partner, not just a vendor.

Podcast

Your Most Valuable Asset

In this no-nonsense episode, we’re breaking down warehouse management to its simplest ingredients.

Close-up of a professional typing on a laptop at a desk.

Strategy

Words That Devalue Your Business: A Lexicon Overhaul for the Live Events Industry

Ditch transactional terms like “markup” and “discount” to embrace language that reflects your expertise in delivering high-value live events.