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Strategy
Stop Renting Gear and Start Making Money
Transform from accidental entrepreneur to intentional business owner by selling outcomes instead of renting gear and focusing on value over pricing.
Selling Is the Art of Translation
Podcast
Selling Is the Art of Translation
Most AV companies translate in the wrong direction, forcing customers to learn their language instead of the other way around.
Huge crowd with raised hands at concert with confetti and bright lights.
Operations
What Makes a Show “Big”? (The Answer Will Surprise You)
Rethink event production strategy: there are no small shows, only small budgets. Learn how right-sizing teams and processes improves efficiency.
Your Sales Funnel Is an Engine, Marketing Is the Fuel
Podcast
Your Sales Funnel Is an Engine, Marketing Is the Fuel
“We’ve got 7,000 contacts but only want to email 800 of them.” Stop right there.
Two smiling women having a conversation at a table.
Management
People Management: The 90-Day Plan That Works
Discover effective strategies for hiring and retaining top talent, including 90-day plans, regular checkpoints, and paying for value rather than history.
There’s No Money in Doing Shows — Here’s How to Fix That
Podcast
There’s No Money in Doing Shows, Here’s How to Fix That
A young owner called me recently, driving back from covering a sick call on his own show.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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