Strategy
Strategy
The 6 Keys to Making Intentional Progress Towards Any Goal
Your business is going to progress no matter what.
If you want to make progress intentional in your company, you need to choose the direction you want to go. Then, you need to be ready for change.
The question isn’t if your business will change in the future — I guarantee you it will. The real question is how will your business will change in the future.
Strategy
Are You Solving the Wrong Problem?
Something went wrong and you’re not sure what to do about it.
This isn’t the first time this has happened. You’ve had problems you couldn’t fix before. You’ve had other problems that seem to occur repeatedly.
What’s going wrong? Are you solving anything? Are you fixing it the wrong way?
Strategy
5 Things More Important Than Growth and Profitability
What goals do you have for your company?
Want to grow your business and increase your profitability?
Of course you do! But I’ll let you in on a little secret: Company growth is not a goal — it’s a means to an end.
When we envision the future of our companies, we often jump ahead to the idea that our business should be bigger and make more money… but we miss the details of what it takes to get us there.
Strategy
3 Keys to Growing Your AV Business Immediately
We’re in the age of instant gratification, but can you really expect to grow your AV business immediately?
It seems a little unreasonable — yet we sometimes aim for instant growth anyway.
Maybe you’re frustrated with your sales team because they don’t have the numbers you want. Or maybe you feel like your company is stuck in a rut.
Whatever the reason, you’re not satisfied with your business and you want to know how to grow your business now.
So, is it possible?
Strategy
3 Qualities of Successful AV Business Owners
You want to be a successful person.
You want to own a successful business.
But can you really do both?
The combination of a successful person and a successful business isn't the holy grail. Anyone can have this, but balanced success requires intentionality.
Strategy
Why the Classic AV Dealer Strategy Doesn’t Work… Unless You’re Amazon
Back in the day, dealership agreements were territory-based. You were THE dealer for a product in a city. But, as the industry grew, they started dividing up those territories, making them smaller and smaller until there was no longer any territory — there were 2, 3, 4, or 40 dealers for the same product in the same city.
So, dealers started adding more products as they lost territory. They assumed that more products equaled more value to the buyer.
But it doesn’t.
I doubt you can name anyone right now that is still doing this strategy successfully… except Amazon.
Why?
For the rest of us, product is not a strategy.