Strategy
Strategy
Why Should Your Customers Choose You Over a Competitor?
We ask these “what if” questions because they grant us insight. The more time we spend in these types of questions, the better understanding we’ll have about what our strategy needs to accomplish for us.
These questions help us understand what people think us from the outside, a.k.a. our “branded perception.”
Strategy
Strong Strategies Start With Strong Brands
Developing a strong strategy begins by understanding what you’re already doing.
With strategic questions, there are no wrong answers. There are just answers that guide us towards developing a strategy that works.
So, think about how you handle new business opportunities as you answer these two questions:
Strategy
6 Questions to Ask BEFORE Updating Your Strategy
Updating your strategy is no small task.
In fact, it’s not really a task at all — it’s a journey. It’s more than a to-do item on a weekly agenda.
Creating a strategy is a process of discovering who you are as a company and how to best serve your customers.
If you want to update your strategy the right way, you need to answer these six questions about yourself and your organization before you get started.
Strategy
5 Things To Do Right Now To Kick Off 2019
Last September, a client asked me, “Tom, at the beginning of January, can you give me some resolutions for the upcoming year? I want to start 2019 off with a bang!”
After thinking about it for a second, I asked him, “Why does everyone wait until the beginning of the year to write their New Year’s Resolutions? Let’s do it now!”
As we talked through the resolutions, I realized just how relevant they are for all of my clients. And since “Resolution Season” is in full swing, it seems like the perfect time to share them with you.
Here are the top 5 things you should do right now to kick off 2019.
Strategy
Coveting Your Client’s Client
Who's your ideal client? If you plan on describing someone in the C-Suite of Fortune a 500 company, let me...
Strategy
Switching Strategies and Your Customer Experience
I've been a Marriott customer for a long time. When I started my solo career as a consultant, my travel agent encouraged me to pick one chain and stick with it. At the time I chose Hilton, stayed mostly at Hampton Inns and was unimpressed. The hotels were often tired and the points system was not very generous.
Then I stayed at a Residence Inn somewhere I don't recall, but I clearly remember walking in and seeing a message board that welcomed elite guests by name. At the front desk they were thanking guests for being an elite guest. Recognition.
I switched.