Strategy
Strategy
5 Things To Do Right Now To Kick Off 2019
Last September, a client asked me, “Tom, at the beginning of January, can you give me some resolutions for the upcoming year? I want to start 2019 off with a bang!”
After thinking about it for a second, I asked him, “Why does everyone wait until the beginning of the year to write their New Year’s Resolutions? Let’s do it now!”
As we talked through the resolutions, I realized just how relevant they are for all of my clients. And since “Resolution Season” is in full swing, it seems like the perfect time to share them with you.
Here are the top 5 things you should do right now to kick off 2019.
Strategy
Coveting Your Client’s Client
Who's your ideal client? If you plan on describing someone in the C-Suite of Fortune a 500 company, let me...
Strategy
Switching Strategies and Your Customer Experience
I've been a Marriott customer for a long time. When I started my solo career as a consultant, my travel agent encouraged me to pick one chain and stick with it. At the time I chose Hilton, stayed mostly at Hampton Inns and was unimpressed. The hotels were often tired and the points system was not very generous.
Then I stayed at a Residence Inn somewhere I don't recall, but I clearly remember walking in and seeing a message board that welcomed elite guests by name. At the front desk they were thanking guests for being an elite guest. Recognition.
I switched.
Marketing,
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Lure of the Big Customer
Which would you rather have? A one million dollar new customer or ten one hundred thousand dollar new customers? Careful what you wish for.
Strategy
Protecting Your Business From Growth
Every small business has "the elephant in the room." It might be you. Sure, you want to grow and make more money. At least make more money. I mean, growth is isn't really a thing is it? You aren't required to do that - there's no rule. You never intended to have an empire, just a good living. Am I right?
Strategy
Customer Experience as a Strategy
Have you ever walked into a store and been immediately pressed by a salesperson or greeter with offers of help? It is a practice that generally yields quick results for the shoppers that want to expedite their search. "Can I help you?" the greeter asks. "Could you tell me where the coats are?" you reply. There was a time when "Just looking" wasn't allowed.