Strategy
Marketing,
Strategy
Lure of the Big Customer
Which would you rather have? A one million dollar new customer or ten one hundred thousand dollar new customers? Careful what you wish for.
Strategy
Protecting Your Business From Growth
Every small business has "the elephant in the room." It might be you. Sure, you want to grow and make more money. At least make more money. I mean, growth is isn't really a thing is it? You aren't required to do that - there's no rule. You never intended to have an empire, just a good living. Am I right?
Strategy
Customer Experience as a Strategy
Have you ever walked into a store and been immediately pressed by a salesperson or greeter with offers of help? It is a practice that generally yields quick results for the shoppers that want to expedite their search. "Can I help you?" the greeter asks. "Could you tell me where the coats are?" you reply. There was a time when "Just looking" wasn't allowed.
Strategy
The One Mistake We Repeat Every Year
The end of the year is a special time for me. It is time for reflection and I don't do it often enough. Next week - the New Year - will be time for new directions, but the week between Christmas and New Year's has always saved for thinking...and cleaning.
