Strategy
Strategy
Why Sticking to a Strategy Is More Important Than Choosing One
It’s not uncommon for me to get a call from a business owner who says they need a new business...
Strategy
Roadmaps Are an Evolution, Not an Achievement
Imagine you’re going on a road trip — but in the days before smartphones and dash navigation, back when you...
Strategy
Setting Up Your Business Legacy for Success
As a business owner, you want and need your business to run well. You obviously want your business to be...
Strategy
What Are You Using Your Warehouse For?
As our world continues to reopen from the pandemic, we're beginning to see “normal” business come back. You remember… the...
Strategy
Are You Interested in the Journey or Trajectory of Your Business?
As an entrepreneur, you’re constantly facing new challenges in the lifecycle of your business. Getting your company off the ground...
Strategy
How to Identify Your Perfect Customer by Name
Could you answer the question, “What is your perfect customer's name?” off the top of your head?
If not, you could be repelling the customers you should be trying to attract, serve, and retain.
It may sound like something straight out of a Marketing 101 course, but we all need to be reminded that clearly identifying your perfect customer is an essential component of growing your business. Your entire business — not just your marketing.