Could you answer the question, “What is your perfect customer's name?” off the top of your head? If not, you could be repelling the customers you should be trying to attract, serve, and retain. It may sound like something straight out of a Marketing 101 course, but we all need to be reminded that clearly identifying your perfect customer is an essential component of growing your business. Your entire business — not just your marketing.

Change for change’s sake is a waste of resources. Change with a purpose? Bring it on. This week's blog is about change, which may not be what you or your team wants to hear today, but you will be glad you read this.

Over the past decade I have learned a lot about what it means to own a business, how business owners...

Sometimes we’re just stuck. We can’t see a way through many of the obstacles in front of us. We feel like our minds are spinning... like a stalled computer. We know there’s a pathway out of this pandemic into the new normal, but we can’t seem to move past the spinning color wheel and onto the next great thing. If you’re stuck, it’s time to get out of your day-to-day brain and figure out how to creatively solve the problems in front of you. To do so, you need a strategy.

We have to understand that strategic planning is engineering what we want to happen based on what we think will happen, and we have to have a firm grip on both of those things to be successful. That’s because strategy is not the actions we take; it’s the reason we take them.

Once you hit a certain level of success in your AV business, it’s natural to explore the possibility of expanding. But should you go from local to national? Multi-national? Global? Maybe you have clients with offices around the world who have planted the seed that expanding overseas would be profitable for your company. After all, China and other countries in the Far East are particularly attractive and rich with opportunity. But taking your company to a new location requires more than a mastery of the logistics.