Strategy
Strategy
Creative Strategy in the Next Normal
Sometimes we’re just stuck.
We can’t see a way through many of the obstacles in front of us. We feel like our minds are spinning... like a stalled computer.
We know there’s a pathway out of this pandemic into the new normal, but we can’t seem to move past the spinning color wheel and onto the next great thing.
If you’re stuck, it’s time to get out of your day-to-day brain and figure out how to creatively solve the problems in front of you. To do so, you need a strategy.
Strategy
Why Most AV Business Owners Get Strategic Planning Wrong
We have to understand that strategic planning is engineering what we want to happen based on what we think will happen, and we have to have a firm grip on both of those things to be successful.
That’s because strategy is not the actions we take; it’s the reason we take them.
Strategy
Two Important Questions to Ask Before Expanding Your Business
Once you hit a certain level of success in your AV business, it’s natural to explore the possibility of expanding. But should you go from local to national? Multi-national? Global?
Maybe you have clients with offices around the world who have planted the seed that expanding overseas would be profitable for your company. After all, China and other countries in the Far East are particularly attractive and rich with opportunity.
But taking your company to a new location requires more than a mastery of the logistics.
Strategy
The 6 Keys to Making Intentional Progress Towards Any Goal
Your business is going to progress no matter what.
If you want to make progress intentional in your company, you need to choose the direction you want to go. Then, you need to be ready for change.
The question isn’t if your business will change in the future — I guarantee you it will. The real question is how will your business will change in the future.
Strategy
Are You Solving the Wrong Problem?
Something went wrong and you’re not sure what to do about it.
This isn’t the first time this has happened. You’ve had problems you couldn’t fix before. You’ve had other problems that seem to occur repeatedly.
What’s going wrong? Are you solving anything? Are you fixing it the wrong way?
Strategy
5 Things More Important Than Growth and Profitability
What goals do you have for your company?
Want to grow your business and increase your profitability?
Of course you do! But I’ll let you in on a little secret: Company growth is not a goal — it’s a means to an end.
When we envision the future of our companies, we often jump ahead to the idea that our business should be bigger and make more money… but we miss the details of what it takes to get us there.