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Strategy
Strategy
Diagnosing Lack of Growth
Growth doesn't come from just doing one thing well, it comes from doing a lot of things really well. So...
Strategy
Own the next call
A customer conversation is part of a series of events. Moving forward is what makes the next conversation valuable for...
Strategy
A Framework for Asking Better Questions
In 2020, stay-at-home orders had a surprising impact on road traffic. For months on end, highways felt eerily empty. Over...
Strategy
More Than Theory: How To Apply Your Strategy to Practical Areas of Your Business
In my last post, Why Sticking to a Strategy Is More Important Than Choosing One, I introduced you to The...
Strategy
Why Sticking to a Strategy Is More Important Than Choosing One
It’s not uncommon for me to get a call from a business owner who says they need a new business...
Strategy
Roadmaps Are an Evolution, Not an Achievement
Imagine you’re going on a road trip — but in the days before smartphones and dash navigation, back when you...

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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