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Strategy
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Strategy
How To Have a Thoughtful 2022
There’s a question I love to ask clients: “Tell me, what has the pandemic done for you?” Yes, the pandemic...
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Strategy
3 Strategic Gems of 2021: Supply Problems Need Process Solutions
There’s a classic business dilemma in which the person in charge of sales is also in charge of marketing. If...
Channel Disruption Is Your Friend
Strategy
3 Strategic Gems of 2021: Channel Disruption Is Your Friend
Sun-Tzu, author of the classic The Art of War, wrote, “In the midst of chaos, there is also opportunity.” He...
Diversification Isn’t Optional
Strategy
3 Strategic Gems of 2021: Diversification Isn’t Optional
We’ve spent a lot of time in these blogs looking at how to plan ahead, forecast, and scale your business...
Strategy
You Pivoted… So Now What?
Congratulations! Your business survived the pandemic — because you pivoted to make it happen. Whether the pivot came through instinct,...
Strategy
Honest Conversations
When you're interacting with a client, it's your credibility that matters. You're selling yourself. https://youtu.be/dXJ98st9eDw

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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