We’re in the age of instant gratification, but can you really expect to grow your AV business immediately?
It seems a little unreasonable — yet we sometimes aim for instant growth anyway.
Maybe you’re frustrated with your sales team because they don’t have the numbers you want. Or maybe you feel like your company is stuck in a rut.
Whatever the reason, you’re not satisfied with your business and you want to know how to grow your business now.
So, is it possible?
If you’re looking for a quick boost to your company’s revenue, there are three things you can do right now to help your business grow immediately.
1. Redefine busy.
Do your salespeople think business is already too busy? If so, it’s time to redefine “busy” so that you can wisely oversell.
Right now, someone on your team is not selling to their potential because they think you’re too busy.
They’re not pursuing an opportunity because they think there are enough opportunities in the pipeline. This limits how much they sell. They are making decisions on your company’s growth for you without your consultation.
Make it clear that you have more capacity. Your current level of “busy” isn’t busy enough. Open up the pipeline by telling your sales team, “We have tons of capacity — sell! Sell! SELL!”
When you redefine busy, salespeople will level up to your expectations.
2. Make Processes Transparent
Managers who hide their processes become an obstacle to company growth.
Let me give you an example: Imagine an operations manager who hides his crew schedule. He doesn’t let anyone else in the company know how he schedules the team because he doesn’t want anyone telling him he has the capacity to do something that’s on their “needs” list — least of all salespeople.
I understand hiding information from salespeople (I hide stuff from salespeople all the time). But this is about process, not information.
Hidden processes indicate untapped capacity. When we keep processes transparent, we open the potential to increase the company’s capacity.
I bet if you looked into the hidden processes in your business, there’s capacity that someone is hiding from you — perhaps unintentionally, but it’s hidden nonetheless.
Go find that untapped capacity. Then, make processes transparent enough for you to spot untapped capacity and utilize it when it’s available.
3. Make Your Value Proposition Compelling
You’re a little desperate right now. I know you don’t want to admit it, but you are — because you care about revenue more than the customer.
Consequently, your value proposition isn’t compelling.
It’s time to rethink the value you offer to your customers.
Consider this statement from a customer: “I know what you do, but don’t know why it’s important to me.”
Now, answer the question, “Why is what we do important to the customer?”
That’s your value proposition.
Start leading your conversations with new customers with this compelling value proposition that tells them exactly why what you do is important to them. When you do, you’ll find a lot more opportunities out there.
You can grow.
The business is out there.
People are waiting for you to find them.
You have the capacity.
Growth is at your fingertips, so get started now.