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Podcast
How to Make Your Discovery Call a Mutually Beneficial Introduction
Podcast
How to Make Your Discovery Call a Mutually Beneficial Introduction
Are you conducting discovery calls at the right time in the right way? Discovery calls should happen MUCH earlier in...
Your Ideal Customer Is a Result, Not a Choice
Podcast
Your Ideal Customer Is a Result, Not a Choice
Who is your ideal customer? In this episode, I explain why this seemingly simple choice has massive implications for your...
5 Things You Could Do Right Now and Why
Podcast
5 Things You Could Do Right Now and Why
In this no-nonsense episode, I tackle the economic headwinds we’re facing. Unlike the pandemic, this downturn won’t eliminate work, but...
I’m Not Panicking, You’re Panicking
Podcast
I’m Not Panicking, You’re Panicking
In my latest episode, I unpack the tariffs that could hit our industry as hard as the pandemic did five...
How to Turn Value Add Into Added Value
Podcast
How to Turn Value Add Into Added Value
Stop letting “value add” become "free work”! In this episode, I explore why the humble “project manager” title could be...
What Do Owners Want For Their Businesses?
Podcast
What Do Owners Want For Their Businesses?
Asking “Where’s my reward?” after decades in business? In this episode, I share the five things every owner needs (cash...

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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