Podcast
Podcast
Is This a Test?
In this candid look at what buyers really want, I reveal why most companies fail the RFP test before they even start.
Podcast
10 Things You Can Do for Your Customer That Cost Absolutely Nothing
Smart show producers don’t stand around — they transform spaces into client sanctuaries.
Podcast
How Customer Buying Styles Have Changed How You Sell
Not every customer buys the same way — and that costs you money.
Podcast
You Are Using Proposals Incorrectly
In this episode, I tackle the biggest roadblock in sales: the negotiations happening in your own head.
