Marketing
Marketing
11 Things You Should Continually Measure in Your Marketing
After creating an exhaustive number of workshops, webinars, and blog posts about marketing (even an entire book), one thing has become glaringly obvious to me: most owners don’t understand how marketing works.
More specifically, they don’t understand how to know if their marketing is working.
Marketing
How To Make Your Business Attractive To Buyers (Even if You Don’t Sell)
As a business owner, you should always be thinking about your exit strategy. Even if retirement isn’t an immediate priority,...
Marketing
Embrace Those Growing Pains
This is your friendly reminder that growth is a good thing “Am I going to have to go through this...
Marketing
The Key to Marketing is in Three Customers
This week's blog is about getting your prospects to decide themselves to take the next step in the sales and marketing process. Wouldn't that be easier than trying to persuade them to do something they are not ready for?
Marketing
3 Misconceptions About Growth That Are Hurting Your Recovery
Ever felt like your company suddenly stopped growing?
Growth is always an interesting subject and I feel like I talk about it all the time. Why?
Growth is undeniably important.
Not too long ago, a prospect called me and said, “Hey, we’ve been growing for five years and, all of a sudden, the faucet cut off. Business just stopped.”
They were in a panic — as they should have been.
Marketing
Four Things NOT to Do in Your Business Reboot (And One Thing You Should)
We can’t create work.
No matter what marketing initiatives we start or how many new studios we set up, we can’t make customers engage before they’re ready. While we wait for business to return, we need to restructure our businesses so they’re healthy and prepared enough to weather the storm the next time a crisis strikes.
We’ve learned that our businesses can’t survive on their own in this kind of crisis. Our business models have failed us. But we’ve also failed ourselves.