Marketing
Marketing
Your Target Customer Isn’t Who You Think It Is
One of the very first questions I ask any business I work with is “Who are your target customers?”
Fairly basic, straightforward question, right?
Well, it may not surprise you, but the answers I usually get aren’t always accurate.
Marketing
The AV Website Checklist (for Attracting More Intelligent, Less Price-Sensitive Customers)
To attract the right customers, you want a website that sets the stage for a successful business relationship. Your website should show you as the expert who solves the problems your target customers have been facing.
There’s a good chance your current website doesn’t do that.
Marketing
The 3 Marketing Best Practices Every AV Company Needs
Even if you didn’t have to do it before, you HAVE to do marketing now. You’re now in an era where marketing is a must...unless you want your company to flatline.
Business is always about growing and being more profitable. And I don’t have a formula anymore that allows you to grow and be profitable without good marketing.
How do we move from waiting for the phone to ring to being intentionally attractive? Look in the mirror. The first sale is to yourself.
Let's change your mindset.
Marketing
The 4 Truths of Branding
It’s 2019. We’re all in marketing now. The tools we have at our fingertips — from social media to email to advertising to webinars — make us all broadcasters.
How and what you broadcast will affect your brand.
