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Marketing
The Selective Expert
There are a lot of self-proclaimed experts out there but it doesn’t take much to spot the posers. Spend a few minutes on Linkedin or Google your expertise and read a few blogs. The more information there is on your chosen subject, the less chance you have to distinguish yourself.
Marketing
Marketing Plan Tutorial
It has taken some considerable effort, but I have documented my approach to marketing and planning. My recommendation is to...
Marketing
Your Potential to Close Any Deal Has Been Pre-Determined
Whether or not you are going to win over a new buyer is already well-decided before you have your first...
Marketing
Marketing on a Shoestring Budget
Recently I blogged about how to engage in Marketing from a Dead Stop in which I cited five essentially free...
Marketing
Marketing From a Dead Stop
A new client left me speechless, which is rare. “I never needed marketing before, why do I need it now?”...
Marketing
Over-delivering? Unbundle Your Value-Add for the Customer
This article originally appeared in the May 2016 issue of SCN I am sitting down with an owner and he...

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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