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Marketing
Turning Referrals into Great Marketing
Turning Referrals into Great MarketingTo answer the eternal question of “how can I grow my business?” To grow organically –...
Marketing
A Lesson in Value from a Flea Market
My wife and I recently visited Cape Town, South Africa. It was a wonderful, once in a lifetime trip. As...
Marketing
How to Avoid Transactional Results in a High-Value World
We live and work in a service economy, but too much of our sales training is based on peddling transactions:...
Marketing
How To Get Customers To Conform
The reason your sales and business development outreach isn’t working is attributable to a increasing lack of customer compliance. They...
Marketing
Getting Ahead of Customer Expectations
Getting ahead of customer expectations is the process of thinking like a customer, for the customer. This is nothing new,...
Marketing
What’s Wrong With My Value Proposition?
What’s Wrong With My Value Proposition? How do you get customers to pay what you’re worth instead of lumping your...

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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