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Marketing
A team of people sit at a desk, working on laptops and tablets.
Marketing
Your Clients Don’t Care About Your New Toys
New equipment is better, but you may be much more excited about your new gear than your customers are. Learn what to consider before making a purchase.
A dart pierces the word tactics in the bullseye of a target, signifying that low-commitment game-changers are the way to go.
Marketing
What’s Your Company’s Love Language?
By using your internal love language to talk about your business, you could be alienating your ideal customers.
A man in a checked shirt at a wooden desk touches his laptop track pad as he reviews his website.
Marketing
6 Simple Marketing Improvements You Can Make This Week
Getting tactical with bite-sized marketing tasks will brush up your brand and focus your client funnel in minutes, not months.
A woman's hands type on a laptop on a wood desktop while white icon images float out of the computer screen.
Marketing
5 Common Mistakes Companies Make on Their Websites
There are five mistakes that are too common on websites. Take a look and make sure your website is up to speed and does what it’s supposed to do:
Two businessmen shake hands over a laptop and papers at a table in front of a window.
Marketing
5 Things Your Clients Want to Learn in Your Marketing
The key element of content marketing is to give the client something of value. Here are 5 things your clients want to hear from your marketing right now.
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Marketing, Finance
Dial Up Your Brand Value With Marketing
Use marketing and brand to increase your perceived value so you attract customers who will pay more for your services.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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