Marketing - The Stimson Group

Marketing

A man in a checked shirt at a wooden desk touches his laptop track pad as he reviews his website.

Marketing

6 Simple Marketing Improvements You Can Make This Week

Getting tactical with bite-sized marketing tasks will brush up your brand and focus your client funnel in minutes, not months.

A woman's hands type on a laptop on a wood desktop while white icon images float out of the computer screen.

Marketing

5 Common Mistakes Companies Make on Their Websites

There are five mistakes that are too common on websites. Take a look and make sure your website is up to speed and does what it’s supposed to do:

Two businessmen shake hands over a laptop and papers at a table in front of a window.

Marketing

5 Things Your Clients Want to Learn in Your Marketing

The key element of content marketing is to give the client something of value. Here are 5 things your clients want to hear from your marketing right now.

A women in the background reaches forward to press a gear-shaped button labeled

Marketing, Finance

Dial Up Your Brand Value With Marketing

Use marketing and brand to increase your perceived value so you attract customers who will pay more for your services.

A person working at their desk with a laptop open.

Marketing

11 Things You Should Continually Measure in Your Marketing

After creating an exhaustive number of workshops, webinars, and blog posts about marketing (even an entire book), one thing has become glaringly obvious to me: most owners don’t understand how marketing works. More specifically, they don’t understand how to know if their marketing is working.

Marketing

How To Make Your Business Attractive To Buyers (Even if You Don’t Sell)

As a business owner, you should always be thinking about your exit strategy. Even if retirement isn’t an immediate priority,...