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Marketing
Marketing
Is Digital Marketing Still Relevant?
In this podcast, I’m exploring an important question: Is digital marketing still relevant in the AI era and the post-pandemic world?
The word “Labor” is crossed out on a chalkboard with the word “Talent” written underneath, underlined.
Marketing, Strategy
Strike the Word ‘LABOR’ From Your Lexicon
Time to delete the word “labor” from your business vocabulary. Why? Because language has power in communicating the value of your professional services.
Chalkboard arrows drawn in all different directions as if coming out of a woman’s head represent how clients view busyness.
Marketing
Being Busy Is Unattractive
Discover why being “too busy” can deter clients. Instead of talking about your busyness or your biggest jobs, learn to engage ideal customers effectively.
A man smiles while using his laptop in front of large windows as he visits a website that meets his needs.
Marketing
What Prospects Who Aren’t Ready to Get Started Need to Get Started
If your website doesn’t meet customers where they are, you’re going to lose 99% of visitors. Try these options to keep more visitors in your funnel.
A businessman and woman shake hands in a business crowd after their company and marketing agency start a partnership.
Marketing
Why Can’t I Find a Good Marketing Partner?
“Marketing” is a huge term that means different things to different people. Learn how to find a great marketing agency that provides the marketing YOU need.
A successful business owner stands smiling with his arms crossed in front of his leadership team.
Strategy, Marketing
3 Steps to Be the Best (Not the Biggest)
As you grow your business, remember that being biggest doesn’t mean being best. Here are three steps to focus your growth on what matters.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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