All Topics
Strategy
Customer Experience as a Strategy
Have you ever walked into a store and been immediately pressed by a salesperson or greeter with offers of help? It is a practice that generally yields quick results for the shoppers that want to expedite their search. "Can I help you?" the greeter asks. "Could you tell me where the coats are?" you reply. There was a time when "Just looking" wasn't allowed.
Strategy
The One Mistake We Repeat Every Year
The end of the year is a special time for me. It is time for reflection and I don't do it often enough. Next week - the New Year - will be time for new directions, but the week between Christmas and New Year's has always saved for thinking...and cleaning.
Sales
My Five Top Salesmanship Tips for Owner-Operators
When I ask, what prompted you to start your AV business? The answer I hear most often is, “I started this company because people wanted my expertise.” They will quickly add, “I was never trained in business. I don’t think of myself as a salesperson.” Designer, programmer, technician, visionary, or specialist – small business owners are typically everything other than a salesperson. Yet, every business owner I have worked with is by far the best salesperson in their company.
Management
3 Financial Metrics You Should Be Tracking
I have a love-hate relationship with financial dashboards. The longer a specific report has been in use, the more likely I am to find a stagnating metric. You see, dashboards have a magical power to keep numbers in check, which on one hand is intentional, but on the other hand - corrosive.
Marketing
The Selective Expert
There are a lot of self-proclaimed experts out there but it doesn’t take much to spot the posers. Spend a few minutes on Linkedin or Google your expertise and read a few blogs. The more information there is on your chosen subject, the less chance you have to distinguish yourself.
