All Topics
Strategy
3 Keys to Growing Your AV Business Immediately
We’re in the age of instant gratification, but can you really expect to grow your AV business immediately?
It seems a little unreasonable — yet we sometimes aim for instant growth anyway.
Maybe you’re frustrated with your sales team because they don’t have the numbers you want. Or maybe you feel like your company is stuck in a rut.
Whatever the reason, you’re not satisfied with your business and you want to know how to grow your business now.
So, is it possible?
Sales
Are Your Salespeople Just Winging It?
Have you ever suspected some of your salespeople are just winging it?
If so, how would you know?
Maybe you’d look at the consistency of their sales numbers. Maybe you’d talk to clients that have worked with them. But how do can you tell if their success (or lack thereof) comes from a real understanding of your company’s value to customers and how much of their success is just smooth talking?
Strategy
3 Qualities of Successful AV Business Owners
You want to be a successful person.
You want to own a successful business.
But can you really do both?
The combination of a successful person and a successful business isn't the holy grail. Anyone can have this, but balanced success requires intentionality.
Sales
Why You Should Give Customers The Best Deal (Instead of the Best Price)
Don’t you hate it when customers ask for your “best” price?
Like they should get special pricing compared to your other clients?
We’ve all had meetings where we discuss a customer’s needs and wants, and how we can provide for those. The conversation goes great until we talk numbers and they ask, “What’s your best price?”
No matter how frustrating this question is, people will always ask it.
Marketing
Your Target Customer Isn’t Who You Think It Is
One of the very first questions I ask any business I work with is “Who are your target customers?”
Fairly basic, straightforward question, right?
Well, it may not surprise you, but the answers I usually get aren’t always accurate.
Marketing
The AV Website Checklist (for Attracting More Intelligent, Less Price-Sensitive Customers)
To attract the right customers, you want a website that sets the stage for a successful business relationship. Your website should show you as the expert who solves the problems your target customers have been facing.
There’s a good chance your current website doesn’t do that.