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Sales
What to Do Now That Your Proposal Is a Commodity
One of the key concerns of the sales team I advise is the increase in projects requiring multiple bidders. As...
Marketing
Getting Ahead of Customer Expectations
Getting ahead of customer expectations is the process of thinking like a customer, for the customer. This is nothing new,...
Strategy
Real Learning Begins Once You Know It All
There are two kinds of top achievers. There are the ones that can focus on the ultimate goal and everything...
Strategy
The Simple Truth About Growing Your Business
I would say that most of my conversations with owners about their businesses will circle back to the need for...
Finance
Rethinking Budgeting for Business
Rethinking Budgeting for Business Too many companies settle for the profit they make instead of working for the profit goal...
Marketing
What’s Wrong With My Value Proposition?
What’s Wrong With My Value Proposition? How do you get customers to pay what you’re worth instead of lumping your...

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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