All Topics
Management
The #1 Reason You’re Suffering From Analysis Paralysis
You’ve been collecting data, gathering information, asking for insight, but you’re still not comfortable making the decision. If you could only get a little more data or reach a consensus, you’d feel better about moving forward, right?
The truth is, it isn’t a lack of data that’s postponing your decision.
If you’re suffering from analysis paralysis, it’s because you’re afraid of making a mistake.
Strategy
The 6 Keys to Making Intentional Progress Towards Any Goal
Your business is going to progress no matter what.
If you want to make progress intentional in your company, you need to choose the direction you want to go. Then, you need to be ready for change.
The question isn’t if your business will change in the future — I guarantee you it will. The real question is how will your business will change in the future.
Operations
How to Follow Your Passion (and Still Run a Successful AV Business)
Are you following your passion at work? Or did you have to give that up when you decided to run your own AV business?
Guess what? You can do both.
Marketing
Why You Should Kill Your Great Ideas
Not every idea is worth acting on… even if it’s a great idea.
When my clients pitch favorite new ideas to me, my first thought is usually, “How can I stop this?”
No, I’m not out to get them. I want them to succeed. But sometimes, it’s our best ideas that stop us from taking the action needed to reach our goals.
Sales
Stop Selling Products (& Sell the End Result Instead)
Are you a widget salesperson? Are products an important part of what you sell?
For anyone in the AV industry, widgets are a part of your life. Whether you specialize in permanent installation or live events, you use widgets all the time. Your customers may even call you specifically asking for a widget.
But widgets aren’t what sells.
Service sells.
Sales
How to Increase Profit by Unbundling
Have you ever thought about why you give your clients valuable products and services for free?
Maybe you’re trying to strengthen the relationship with the client. Or, maybe you’re just trying to ensure you’ll win the project or make the sale.
To be clear, there’s nothing wrong with providing some extra value to a client, but we often give away the wrong add-ons in our proposals .