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Sales
The Hidden Danger of Increased Opportunity
I vividly remember my first day of second grade. My family had just moved to Dallas, and we were living...
Management
Retool Your Terms Before You Reboot Your Business
As a business owner, you need to find the middle ground in order to get what you want while still satisfying your clients. Here’s how to do it! Business will return, but it won't necessarily return to normal. At least, it shouldn’t.
Strategy
More Than Theory: How To Apply Your Strategy to Practical Areas of Your Business
In my last post, Why Sticking to a Strategy Is More Important Than Choosing One, I introduced you to The...
Strategy
Why Sticking to a Strategy Is More Important Than Choosing One
It’s not uncommon for me to get a call from a business owner who says they need a new business...
Management
4 Signs a Business Owner Can’t Be Helped
When I look back on my original business plan from 15 years ago, only one thing I wrote still deeply...
Marketing
How To Make Your Business Attractive To Buyers (Even if You Don’t Sell)
As a business owner, you should always be thinking about your exit strategy. Even if retirement isn’t an immediate priority,...

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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