All Topics
Strategy
Setting Up Your Business Legacy for Success
As a business owner, you want and need your business to run well. You obviously want your business to be...
Strategy
What Are You Using Your Warehouse For?
As our world continues to reopen from the pandemic, we're beginning to see “normal” business come back. You remember… the...
Management
What Are Your Stakeholder Goals? (Do You Have Any?)
You understand the value of your organizational goals, but do you know the value of your own goals as a stakeholder?
This is a common (but costly) blind spot for most business owners. Before we dive into the process of setting your stakeholder goals, let’s first look at why it’s important to have them in the first place.
Strategy
Are You Interested in the Journey or Trajectory of Your Business?
As an entrepreneur, you’re constantly facing new challenges in the lifecycle of your business. Getting your company off the ground...
Strategy
How to Identify Your Perfect Customer by Name
Could you answer the question, “What is your perfect customer's name?” off the top of your head?
If not, you could be repelling the customers you should be trying to attract, serve, and retain.
It may sound like something straight out of a Marketing 101 course, but we all need to be reminded that clearly identifying your perfect customer is an essential component of growing your business. Your entire business — not just your marketing.
