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All The Latest News
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A successful business owner stands smiling with his arms crossed in front of his leadership team.
Strategy
Do You Need a Coach or an Advisor?
Having trouble with next steps for your business? Not sure how to take them? Here’s the difference between a business coach and an advisor, and which can help.
The word
Strategy
How “Agency” Should You Be?
We explore the different facets of what it means to be "agency" and how you can find the right balance for your business.
A man in a blue dress shirt leads a business meeting with a client where he is explaining the value of his products and services.
Sales
You Are Not Too Expensive… It’s Something Else Entirely
Learn the three main reasons why customers say "you're too expensive" and how to overcome this objection before you ever send a price.
A man in a suit points to an icon labeled “change management.”
Management
Change Management: Why You Need the Right Process for Process Change
You need to be able to successfully manage change in order to grow and stay competitive. Implementing the right process for change management is essential.
A chalkboard graph showing progressively shorter lead times as time goes on.
Management, Sales
Why You Should Embrace Shorter Lead Times
Short lead times have become prevalent, so what can you do to make those short lead times work for you, not against you?
A man is at his desk working on a tablet-computer analyzing sales data to be successful in the coming fiscal year.
Strategy
Lessons from the Trenches
It's important that you start planning for 2023 now. The primary reason for this is that you're already selling into 2023 even if you don't know it.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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