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Five human icons line up across a yellow wall, four yellow and one white in the center to represent uniqueness.

Marketing

Stop Telling People How ‘Unique’ You Are

Explore the pitfalls of business “uniqueness” and why focusing on client-specific solutions, not self-proclaimed originality, leads to success.

PC #33: How to Fix the Gaps in Your Sales Calendar

Podcast, Sales

UNseason Your Business: How to Fix the Gaps in Your Sales Calendar

In the latest episode of the Intentional Success podcast, we debunk the myth of seasonality and reveal how it’s actually a choice, not an inevitability.

The phrase “back to the past” is typed on paper in a typewriter for a discussion about learning from our history.

Operations

History Is the Best Teacher… Especially in Live Event Production

Explore AV industry history and how it affects our current and future reality, especially how technological advances altered what and how we sell today.

Podcast, Operations

The Genesis of Rental Management Software

Join me for a conversation about the early days of rental management software and how these systems have shaped (and skewed) our industry.

A close-up shot of an invoice shows line item pricing, with a calculator and pen resting on top.

Sales

How to Answer a Request for Detailed Line Item Pricing

Discover 4 tactful strategies to address requests for line item breakdowns on proposals while maintaining customer trust and a focus on value.

Podcast

Help Me Write My Next Book

I want to hear YOUR input for my next book, “Execution”! Tune into the newest episode of my podcast and let me know your thoughts.