The Race to the Bottom Is Still a Race
Tom Stimson
May 8, 2024
The Race to the Bottom Is Still a Race

It’s easy to get caught up in the “race to the bottom” — constantly slashing prices to win jobs and stay competitive. But is this the best approach?

In this thought-provoking episode, we challenge the status quo and explore how to overcome the pricing war mentality.

Discover the secret to setting prices that work for your business, not against it. We’ll delve into the psychology behind pricing, the fallacy of job costing, and why focusing on your competitors’ quotes is a recipe for disaster.

We’ll also share practical tips on how to strike the perfect balance between your needs and your customers’ willingness to pay.

Harness your pricing power and redefine success (on your terms)!

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About Tom Stimson
Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is an expert on project-based selling and a thought leader for innovative business processes.
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