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Strategy
Our Hangups Have Been Holding Us Back
Did you know unlearning old practices and hangups in the live event/rental industry can help you build a scalable business model? Learn how to unlearn, here.
The word “value” sits above its definition, in which a green highlighter accents the word “worth.”
Sales
What Does Value Actually Mean?
Do you know what your customer values, or do you just think you know? Learn how to frame your value proposition in a way that resonates.
A gravestone with the words,
Strategy
How Job Cost Mentality Accelerated the Live Event Death Spiral
Discover the live event and production industry's shared experience and how job cost mentality failed to control costs better.
A man smiles while using his laptop in front of large windows as he visits a website that meets his needs.
Marketing
What Prospects Who Aren’t Ready to Get Started Need to Get Started
If your website doesn’t meet customers where they are, you’re going to lose 99% of visitors. Try these options to keep more visitors in your funnel.
A person holds a pen over a pad of paper with various graphs on it.
Management
Scalability: Why This Took Me 40 Years to Unwrap
Find out what I’ve learned about running a profitable organization in the Live Events production space - all with the end goal of scalability.
Two men in suit coats shake hands on the steps of a large, white building after agreeing on the scope and cost of a project.
Sales
Learn to Productize Your Services
Tired of scope creep and losing margin on every change order? Learn how to productize your services to sell them in a more scalable, profitable way.