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Luxurious airplane seat in a private cabin with a small monitor, natural lighting from the window, and wood-accented design.
Management
An Unexpected Scalability Hack: Fly First Class
Break free from imposter syndrome: Learn how shifting your mindset from technician to leader transforms your company’s potential for true scalability.
The Scalable Approach to Managing Demand
Podcast
The Scalable Approach to Managing Demand
Stop chasing those massive “windfall” projects that stretch your team thin and trap you in a feast-or-famine cycle.
Three colleagues collaborating and discussing a project while viewing a laptop, symbolizing teamwork and strategic planning.
Sales
What Does the Buyer’s Journey Look Like in 2025?
Traditional buyer’s journey is obsolete for live events in 2025. Mirroring your buyers, not leading with tech, creates stronger business relationships.
Your Most Profitable Employees Never Go on Shows
Podcast
Your Most Profitable Employees Never Go on Shows
Stop treating your business like a rental company.
Wooden blocks transitioning from the year 2024 to 2025.
Strategy
4 Things to Try in 2025
Scale your AV business for projected 2025 growth with tips on building talent, equipment strategy, process optimization, and understanding true labor costs.
The Jumpstart Method to Become Consistently Profitable
Podcast
The Jumpstart Method to Become Consistently Profitable
Think you’re running an AV business? Think again.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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