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Your Ideal Customer Should Not Be a Fool
Podcast
Your Ideal Customer Should Not Be a Fool
Still playing the RFP game in 2025? In this eye-opening episode, I explore why RFPs might be holding you back from success.
Two young professionals reviewing data on a tablet device in bright office setting.
Strategy
The Updated Pricing Model for Former Rental Companies
Why traditional rental pricing models are failing and how to transition to value-based pricing focused on talent and solutions rather than equipment costs.
Two professionals engaged in a focused discussion, symbolizing analysis, collaboration, and a shift in strategy.
Strategy
Why I Can’t Support Your Old Model
Transform your live events business: Learn why focusing on top talent over equipment inventory is the key to sustainable growth and profits.
Luxurious airplane seat in a private cabin with a small monitor, natural lighting from the window, and wood-accented design.
Management
An Unexpected Scalability Hack: Fly First Class
Break free from imposter syndrome: Learn how shifting your mindset from technician to leader transforms your company’s potential for true scalability.
The Scalable Approach to Managing Demand
Podcast
The Scalable Approach to Managing Demand
Stop chasing those massive “windfall” projects that stretch your team thin and trap you in a feast-or-famine cycle.
Three colleagues collaborating and discussing a project while viewing a laptop, symbolizing teamwork and strategic planning.
Sales
What Does the Buyer’s Journey Look Like in 2025?
Traditional buyer’s journey is obsolete for live events in 2025. Mirroring your buyers, not leading with tech, creates stronger business relationships.