All Topics
Podcast
The Road Goes on Forever
The road goes on forever, as the song says. I always figured I’d do this work until I couldn’t anymore.
Sales
Customers vs. Clients: The Difference and Why It Matters
Learn why customers and clients aren’t the same and how treating each correctly can boost retention, improve relationships, and strengthen your business.
Operations
Stop Letting Clients Control Your Projects
Control chaotic clients who drain profits with constant changes and scope creep. Use tight scopes, review points, and narrative management.
Podcast
What Is Your Dead Fish?
Twenty years ago, I walked into a new client’s office and found dead fish floating in a neglected tank and cubicles stuffed with trash bags.
