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Strategy
Three icons of store fronts connected by a horizontal line represent that a scalable business model is a franchisable model.
Strategy
The Franchisable Business Model
Discover why scalability is your business’s secret weapon for controlling growth, maximizing profits, and easily adapting to market changes.
A man balances on the middle of a seesaw, representing the balance between extreme insourcing and outsourcing in scalability.
Strategy
The Different Degrees of Scalability: Embrace the Balance
Explore a balanced approach to scalability — neither extreme insourcing nor outsourcing, but a balanced middle road tailored to your organization.
Strategy
Commit to the Pivot – Welcome to Scalability
Scalability is a transformative, industry-wide shift that helps you remain profitable even in the ups and downs of a seasonal business.
The word “Labor” is crossed out on a chalkboard with the word “Talent” written underneath, underlined.
Marketing, Strategy
Strike the Word ‘LABOR’ From Your Lexicon
Time to delete the word “labor” from your business vocabulary. Why? Because language has power in communicating the value of your professional services.
A close up of a pen, a calculator, and the line items on an invoice represents an updated pricing strategy.
Sales, Strategy
Pricing Has Always Been a Shell Game
Still using the same old pricing strategy? Learn why yesterday’s pricing needs an upgrade for today’s market, plus how to handle pushback when it happens.
Strategy
The Business of Busyness: Decoding Good Busy vs. Bad Busy in the Event Production Industry
Feeling overwhelmed with your workload? Episode 5 of the Intentional Success Podcast tackles the crucial topic of Good Busy vs. Bad Busy. We unravel the psychological differences between the two and provide three key strategies to eliminate Bad Busy from your live event production business.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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