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Podcast
How to Win the Battle for Control In Project Selling
Podcast
How to Win the Battle for Control In Project Selling
We’ve all worked with that client who’s charming during negotiations, then turns into Captain Chaos the week before showtime.
A Proposal That Someone Might Actually Read
Podcast
A Proposal That Someone Might Actually Read
Nobody’s reading your 35-page proposals packed with pretty pictures. They’re full of fear, leaving money on the table, and creating chaos instead of closing deals.
Selling Is the Art of Translation
Podcast
Selling Is the Art of Translation
Most AV companies translate in the wrong direction, forcing customers to learn their language instead of the other way around.
Your Sales Funnel Is an Engine, Marketing Is the Fuel
Podcast
Your Sales Funnel Is an Engine, Marketing Is the Fuel
“We’ve got 7,000 contacts but only want to email 800 of them.” Stop right there.
There’s No Money in Doing Shows — Here’s How to Fix That
Podcast
There’s No Money in Doing Shows, Here’s How to Fix That
A young owner called me recently, driving back from covering a sick call on his own show.
What Your Numbers Tell Me and Why
Podcast
What Your Numbers Tell Me and Why
I can learn 75% of what I need to know about any business in under two hours.