All Topics
Marketing
$5000 Marketing Challenge
Sustained marketing is hard. Not all of us can do it. We lack time, resources, or inclination. However, small efforts will pay off - and they are better than nothing. If you do nothing, well...nothing happens.
Except it's worse than that.
Strategy
Coveting Your Client’s Client
Who's your ideal client? If you plan on describing someone in the C-Suite of Fortune a 500 company, let me...
Management,
Operations
Make Employee Reviews the Highlight of Your Year
Employee Reviews are no one's core competency in small business. They can be time-consuming, sometimes awkward, and potentially polarizing. Done well, reviews can help your team grow, make you a better manager, and enhance company culture. Done poorly? I have seen good employees quit on the spot, dedicated employees give up, and poor employees continue to wreak havoc on your business.
Management,
Sales
How to Leverage Your Cost Leadership Advantage
I don't often talk about how to get your price down. I'm more of a 'how to get more money out of your target customer' kind of coach. However, some of my followers are cost leaders and sometimes they need to leverage that advantage.
Too often we conflate our cost with price. There is a correlation: If your costs are higher so must your price be. But never forget that...
The marketplace sets the price for most of us.
Marketing
The Perfect Customer Ruins Good Enough
When it comes to finding the perfect customer, what we all need is one key non-negotiable quality.
Without that key quality, you will spend too much time, money, and brand capital wasted on chasing imperfect, unsatisfying, and unfulfilling buyers using resources that could be developing ideal customers.
Trust me. I have done it. It's not worth it.
Management
Managing Downtime for More Uptime
Most of my clients have predictably busy and slow seasons. Of course they would prefer to have steady business year-round with no timing conflicts, but I will write a fantasy blog another time. Today I want to expose an opportunity many companies are missing.
It begins with a change in mindset: There are no slow months.