All Topics
Strategy
How to Identify Your Perfect Customer by Name
Could you answer the question, “What is your perfect customer's name?” off the top of your head?
If not, you could be repelling the customers you should be trying to attract, serve, and retain.
It may sound like something straight out of a Marketing 101 course, but we all need to be reminded that clearly identifying your perfect customer is an essential component of growing your business. Your entire business — not just your marketing.
Marketing
Embrace Those Growing Pains
This is your friendly reminder that growth is a good thing “Am I going to have to go through this...
Marketing
The Key to Marketing is in Three Customers
This week's blog is about getting your prospects to decide themselves to take the next step in the sales and marketing process. Wouldn't that be easier than trying to persuade them to do something they are not ready for?
Strategy
Upgrade Your Relationship with Change
Change for change’s sake is a waste of resources. Change with a purpose? Bring it on.
This week's blog is about change, which may not be what you or your team wants to hear today, but you will be glad you read this.
Operations
How to be Obsessively and Urgently Scalable
Business will come back.
As shows reschedule, events go live, and AV expertise is needed again, will your company be ready to scale?
The current way of doing things in most AV businesses hasn’t set us up to scale easily. We’ve inherited some bad habits from our AV forefathers that drastically diminish our effectiveness.
Management
The Future of Live Events
For the first time in months, I feel like the Live Events industry is on the right track. There’s a long way to go, we aren’t all happy about it, but our course is starting to feel durable.
I don’t have a crystal ball and there are some big factors outside our control, but here’s why I think we are going to be okay.