All Topics
Management
Profile of a Professional Freelancer
The following note came to me after the webinar on June 24, 2020. I am sharing this with the July 1 webinar on the New Gig Economy because I think a lot of folks have a misperception about freelancers in general. Also, I think many former full-time employees will be looking at freelancing as a career (or a stop gap). YOU ALL NEED TO READ THIS.
Management
The Most Valuable Asset in Your Warehouse
Do you have equipment in your warehouse you’re keeping “just in case?” You assume if a product rents once a year, it has value. It’s better to keep a rental product someone might need than to trash it, right?
Management
Cash Flow is a Process
You either have cash or you don’t. It isn’t complicated. It isn’t even especially interesting. However, it is vitally important.
Cash flow is all about the process of pricing for profit, collecting payments, and forecasting what lies ahead. When we do this well, we give our businesses the opportunity to flourish. When we fail to do this, we set our companies up for failure too.
Marketing
Four Things NOT to Do in Your Business Reboot (And One Thing You Should)
We can’t create work.
No matter what marketing initiatives we start or how many new studios we set up, we can’t make customers engage before they’re ready. While we wait for business to return, we need to restructure our businesses so they’re healthy and prepared enough to weather the storm the next time a crisis strikes.
We’ve learned that our businesses can’t survive on their own in this kind of crisis. Our business models have failed us. But we’ve also failed ourselves.
Marketing
Mission-Critical Marketing
Change is necessary for the survival of your business — especially in this pandemic.
As you’ve searched for ways to meet new needs during this time of upheaval, you’ve shifted your marketing to promote new streaming capabilities, studio space, and other creative services to offer clients. While some of you have seen some success, others only hear crickets.
Why aren’t more customers responding?
You need better marketing.
Management
How to Survive the 4 Phases of Re-Entry
Your next normal may not be so normal. We know business won’t suddenly come back full-throttle. It will open in stages. Now, most of us are beginning phase one (or we can at least see it in our near future).
As talk buzzes of restarts, we’re left with a lot of noise and questions. How do we manage our teams, operations, and finances if the rules change every few weeks? How do we know when to move from one phase to another?